Logitech brand name
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Logitech is a computer accessories company best known for producing mice. Founded in Switzerland in 1981, it is one of the world’s largest hardware companies, and distributes products, including keyboards, remotes, speakers, and smart-home devices, in more than 100 countries. Bracken Darrell became CEO in 2013 and, amid falling revenue, transformed Logitech into a design-driven company. He poached Nokia’s Alastair Curtis to be chief design officer (Logitech’s first) and emphasized new product categories, such as bluetooth speakers and gaming peripherals, where he spotted room for growth. The bet paid off: Logitech quadrupled profits and multiplied its stock value by a factor of five in the 2017 fiscal year compared with the year before.